Marketing Services

Marketing services

• Performing a marketing audit – looking at the external and internal environmental factors, organisational SWOT analyses.
• Creating, implementing and adjusting your marketing strategy.
• Market research through online survey design, and recommendations for specialist agencies for more indepth requirements.
• Mailing list management, WordPress website sign-up box, and email newsletter design and scheduling.
• Media buying:
  • Advert and campaign design.
  • Promotional videos.
  • Researching appropriate and cost effective print and digital media.
  • Maximising effect by running competitions for heightened exposure and mailing list data, and appearing in festive ‘Gift Ideas’ features for no added cost.
  • Price negotations.
• Influencer sourcing – finding and liasing with bloggers with great DA/PA scores for their site, high quality writing and imagery, and high engagement from readers.
• Social Media advice or management:
  • Using searches and automated alerts to identify trends, news stories and posts for you to comment on.
  • Writing attention-grabbing, insightful posts, or ones angled to promote your business.
  • Researching appropriate hashtags.
  • Using URL shorteners.
  • Using social media management tools to schedule automated posts.
  • Networking on Twitter “business hours” and provision of useful lists and times for DIY.
  • Provision of lists of Retweet accounts to build your algorithm standing through increased impressions and RTs.
• Chatbots:
  • Advice on the best chatbot for automating responses to customer questions on your website and/or Facebook page and Messenger. 
  • Build and maintain bots and send promotional communications using free or cheap off-the-shelf chatbots.
• Improving your website for SEO and user experience through branding, imagery, written content, and navigation/functionality.
• Analysing the impact of communications and website effectiveness through Google Analytics and social media insight tools.
• Writing press releases.
• Blog writing for your website.